Pop

Indian pop music, often known as Indian-Pop, Hindi Pop, Indipop or Indi-pop, refers to pop music originated in the South Asian region with the playback singer Ahmed Rushdi's song ‘Ko Ko Korina’ in 1966 and has since then been adopted in India, Bangladesh, and lately Srilanka, and Nepal as a pioneering influence in their respective pop cultures. Following Rush's success, Christian bands specializing in jazz started performing at various night clubs and hotel lobbies in Karachi, Hyderabad, Mumbai, Dhaka, and Lahore. 

The term refers to studio albums in contrast to filmi i.e., motion picture soundtrack music, for Indian cinema. The term Indipop was first used by the British-Indian fusion band Monsoon in their 1981 EP release on Steve Coe's Indipop Records. Pop music began gaining popularity across the Indian subcontinent with Pakistani singers Nazia Hassan and Zohaib, forming a sibling duo whose records, produced by the Indian Biddu, sold as many as 60 million copies.
The launch of MTV India and Channel V in the late 1990s gave a huge push to India-pop music. It was this time when the music reached its greatest heights. In the late 2000s, Indi-pop music faced increasing competition from filmi music. The major pop singer stopped releasing albums and started singing for movies. The recent notable Indi-pop albums are Viva!'s - Reloaded, Himesh Reshammiya's Aap Ka Suroor, Mikey McCleary's, Bollywood reprise-B seventy by the band The Bartender.

Since the 2010s, non soundtrack music in India is mostly dominated by classical and folk music. In 2016 Arnie B released "Saaya" with Sony Music, and the video got over million views on YouTube. Being dubbed "The New POP Sensation" and bringing international style audio and video is giving hope to pop music to take center stage in India like it has around the world.